In order to write effectively about your work, you need to be able to be clear about its meaning.
What is it responding to, trying to solve, improving or communicating?
Pick your favorite project
Project task: Create a piece (or pieces) of online content (video or image), at the heart of a shareable, social anti-fur campaign for the 21st Century, under the heading Fur for Animals. Drive awareness of and followers for Fur for Animals, and spark conversations about the cause. How can you convince people that this is still an issue, that there’s no such thing as ethical fur? And once you’ve got them engaged, what can they do to make a difference?
Now we the elevator pitch; one sentence that covers the following: What, How and Why?
What's the core idea? To prompt young adults that wearing a real fur is still an issue.
How does it work? Convincing young adults that animals are our friends, not trends.
Why does it work? The friendly and emotional approach makes people think twice without forcing them to change their minds and opinion.
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