Robot Food talk

                                                               Robot Food 

                                                     

Who are they? 

They are strategic brand design agency, based in Leeds, following their instincts - no the herd.
Warren and Shuttleworth both graduated from LCA in 2014. They are currently from local agency Robot Food and are stopping by to talk about Project Disrupt and their experiences of working in the industry. 

Information 

- Big fish in london working, couple of placement in Robot food - 4years.  - Shuttleworth 
- Warren - manchester internship few months, more in the north and london. 
- Robot food - branding, packaging, advertisement, social media and so on. 
- Disruption - Simplfy & amplify 
- Seabrook - crips package. Brand workshop - identity personality of the brand of the client

Summary

- Shout about the USP of the product

- Use TOV to bring a brand personality to life 

- Keep the design simple and memorable 

Robot Food - Project Disrupt

- The project is based on 3 teams, given 3 type of different briefs, and they must finish it within 5 days. 

- Briefs were: laundry capsules, cheese packaging, and air fresheners.

- A whole lot of disruption 

Robot Food is advertising for:

Graduate/junior designer
Email - martin@robot-food.com 

Brands they work with

'Whether you’re a start-up or category leader, the promise of untapped potential gets us excited'.