Robot Food talk

                                                               Robot Food 

                                                     

Who are they? 

They are strategic brand design agency, based in Leeds, following their instincts - no the herd.
Warren and Shuttleworth both graduated from LCA in 2014. They are currently from local agency Robot Food and are stopping by to talk about Project Disrupt and their experiences of working in the industry. 

Information 

- Big fish in london working, couple of placement in Robot food - 4years.  - Shuttleworth 
- Warren - manchester internship few months, more in the north and london. 
- Robot food - branding, packaging, advertisement, social media and so on. 
- Disruption - Simplfy & amplify 
- Seabrook - crips package. Brand workshop - identity personality of the brand of the client

Summary

- Shout about the USP of the product

- Use TOV to bring a brand personality to life 

- Keep the design simple and memorable 

Robot Food - Project Disrupt

- The project is based on 3 teams, given 3 type of different briefs, and they must finish it within 5 days. 

- Briefs were: laundry capsules, cheese packaging, and air fresheners.

- A whole lot of disruption 

Robot Food is advertising for:

Graduate/junior designer
Email - martin@robot-food.com 

Brands they work with

'Whether you’re a start-up or category leader, the promise of untapped potential gets us excited'.

How to write about your work?

                                                       How to write about your work? 

In order to write effectively about your work, you need to be able to be clear about its meaning. 
What is it responding to, trying to solve, improving or communicating? 

Pick your favorite project

Project task: Create a piece (or pieces) of online content (video or image), at the heart of a shareable, social anti-fur campaign for the 21st Century, under the heading Fur for Animals. Drive awareness of and followers for Fur for Animals, and spark conversations about the cause. How can you convince people that this is still an issue, that there’s no such thing as ethical fur? And once you’ve got them engaged, what can they do to make a difference?

 

Now we the elevator pitch; one sentence that covers the following: What, How and Why?

What's the core idea? To prompt young adults that wearing a real fur is still an issue.

How does it work? Convincing young adults that animals are our friends, not trends. 

Why does it work? The friendly and emotional approach makes people think twice without forcing them to change their minds and opinion. 

Marianne Springham / Visual Communiaction Talk

                                                         Marianne Springham 



Marianne has been involved in informal community education for fifteen years, managing engagement projects across Leeds, developing innovative methods of engaging with people facing barriers to education. Marianne is also a performer, interventionist, designer of site-specific plush and edible art, preferring a game of bingo to exhibiting in a gallery. This year, Marianne has managed the ACLF funded project: Messages Across Leeds and has set up a publishing company Springham Books to publish a student illustrated book Magic Oak. A member of Bradford zine collective Loosely Bound and a member of cabaret act Chip Pan’s People, Marianne focuses on working at a local level with local people.

The Design Kids Lecture / Talk by Frankie from Australia

                                                              The Design Kids 

                                        

What is The Design Kids? 

TDK (The Design Kids) is a global online resource and local offline communities around the world, for thousands of student and graduate graphic designers. Their aim is to educate, inspire and connect people to the design industry.

Who is Frankie Ratford? 

Frankie Ratford is from Australia, and is TDK Director

Frankie’s name has been photoshopped into ‘Where in the World is Carmen Sandiego’ more than once. She’s fascinated with the intersection between design, travel and business, and likes to do five things at the same time. She has worked as a print designer, a lecturer, an intern, a blogger, a freelancer, a book binder and a bunch of other design related stuff. She’s lived in 13 cities, in 25+ houses and is currently road tripping around the world for six years, right now in Europe building the TDK empire (lols). She started The Design Kids in 2009 and launched with a market stall in the front yard with some mates and a DJ. She is a sunny Sagittarius who splits her time between her 60’s shack in rural Tasmania and catching planes to far away (warmer) places.

What are Frankie's steps for reaching her goal? 

- Get Inspired 
- Get Involved 
- Get Hired 

Frankie's Motto


'Ikigai' is a Japanese concept that means 'a reason for being' 

How did Frankie get to where she is? 

Frankie loves to travel so she decided to take her portfolio work with her and attend talks for studios and university students. Frankie had also multiple jobs these include screen printing, working for the Studio 'Frost' and volunteering. 

Final Advice

- Get Involved!

- Find that one thing that you are good at and passionate about to succeed!