Saturday, March 11, 2017

Visiting Professional - YCN & Harrogate Water | Thirsty Planet

YCN

- Since 2001, based in East London
- Dean and Helen
- YCN is a curated, creative network - membership based organisation - people and organisation that - Sees huge value in creativity.
- Insights & Intelligence - lots of research
- Sourcing talent
- Connecting with new clients
- Learning and development

GOALS

- Charity Water
- The water brand people buy because they know they're making the biggest difference
- The brand which everyone loves: symbolising positivity, through drinking well and doing good
- Keep Britain Tidy - 'Tidy Man' logo

QUESTIONS

- What is the biggest challenge you face as company? 
Is to make sure people understand the message and our responsibility as a company. 

- How do you make a profit from the student briefs? 
Financial investment from brands to submit the brief. 

- How do you choose the companies/brands you work with?
We want it to be as broad spread. We foremost look at companies with a charitable element.

- Do you follow up with feedback?
It's a real challenge because there are thousands of entries. Difficult for us and brands. 

- What do you want to gain from being involved with YCN?
Key to us that we want to utilise the creativity that you guys have.

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